enlightened PRESS RELEASE - English  French  Spanish (published on 7 May 2020)

Renew Ganga: Clean up


About us:

At Renew Oceans, we are rethinking the future of plastics. We are renewing plastic waste, cleaning up the oceans, empowering communities and catalyzing consumer behaviour shifts. We are closing the loop by innovating along every step of the plastic life cycle. 

Project - Renew Ganga 

Our first project is focusing on the area around the Ganges, specifically Varanasi. Our target is to divert 100,000 pounds of plastic from the river as well as low lying areas around the river from where plastics tend to enter the river during monsoons. The collected plastics shall be converted into useful petrochemical products using our proprietary technology. A strong focus of the campaign would be to engage with the general public as well as the community along the banks of the rivers especially women waste pickers and their children in creative and innovative ways to ensure sustained behaviour change.

While we are working towards creating partnerships for setting up our conversion technology in various parts of the city, we have initiated citizen lead clean ups along the ghats/ opposite sides of the ghats. 

What is the idea behind clean ups? 

- It makes everyone alot more aware of the waste we generate as a society 
- It inspires people to take action in their daily lives to reduce waste 
- It inspires onlookers to join in and learn something new! 
- It helps us understand the different waste streams in the area so we can have a more targeted campaign down the line and work with the concerned stakeholders


Our 6th clean up is happening on World Migratory Bird Day. In addition to the regular clean ups we have been doing and the conversations that we have been having with our volunteers, through this clean up we aim to include the negative impacts of plastic pollution on Migratory Birds and their habitats. 


Dashashwamedh Ghat
Varanasi 25° 18' 21.1824" N, 83° 0' 52.3224" E
Start date: 
Saturday, May 11, 2019 - 06:00
End date: 
Saturday, May 11, 2019 - 10:00